New female fragrance
Coty Prestige, a division of Coty Inc, announced that it has signed an agreement with German model Toni Garrn to represent the upcoming new female fragrance by Jil Sander, to be revealed in Fall 2014 in Germany, Austria, Benelux, Switzerland, Czech Republic, Poland, Spain, Travel Retail Europe and Flagships Jil Sander (Italy, France, UK, US).
“Choosing Toni Garrn to represent the Jil Sander house was evidence. She perfectly incarnates the Jil Sander style with her flawless beauty, combined with her balance of softness and strength. She is natural, delicate, but releases strong personality and high-carat femininity”, said Françoise Mariez, Senior Vice President International Marketing European Licenses, Coty Prestige.
Garrn was discovered by a German model agency during the FIFA World Cup 2006 in her hometown, Hamburg, and then signed with agency Women Management. She made her international runway debut at the Spring 2009 fashion weeks, appearing in over 50 shows.
Today, she counts among the world’s most famous models and most recognizable faces in Fashion and Beauty.