Short fashion movies for fragrances
Liberty, situated in the heart of London since 1875, is one of the last great emporiums for innovative and eclectic design and continues to be the destination of choice for sophisticated shoppers and fashion connoisseurs.
For two weeks, the beauty windows of Liberty will showcase the four one-of-a-kind fragrances created by the fashion doyenne Diane Pernet and Celso Fadelli, Ceo of Intertrade Group, with his team of master perfumers. In 2008 Diane Pernet created the first annual international fashion film festival “A Shaded View On Fashion Film” (ASVOFF), a rendezvous for some of the world’s most prominent and pioneering fashion brands: Dries Van Noten, Christian Dior, Hermès, Versus Versace, Gucci, Zegna and Kenzo.
Diane chose the vision of Mike Figgis to produce a series of short fashion movies dedicated to the fragrances.
Each movie is inspired by Mike’s experience of the perfumes, which all capture an intimate aspect of Diane Pernet’s persona: secret desires, the quest for happiness, the pleasure of being worshipped, the power of truth. The four fragrances are: the woody To be Honest, the Oriental Wanted, the Citrusy In pursuit of Magic and the Ocean-fresh Shaded.