Clean to Planet
In anticipation of Earth Day 2018, REN Clean Skincare, the British pioneer of clean skincare, announces a collaboration with the Surfrider Foundation, a leading nonprofit organization dedicated to the protection and enjoyment of the ocean, waves and beaches.
This first initiative in REN Clean Skincare’s new, groundbreaking Clean to Skin, Clean to Planet platform will galvanize consumers as well as REN Clean Skincare’s retail partners and associates to participate in more than 300 Surfrider Foundation beach cleanups throughout the U.S. and U.K. Additional cleanups throughout Europe and Australia and other joint activations will follow.
"Since REN Clean Skincare launched in East London in 2000, we have embraced our role as beauty industry activists and have never stopped looking for ways to improve the efficacy of our clean skincare products and to reduce the environmental impact of our brand", said Arnaud Meysselle, Chief Executive Officer REN Clean Skincare.
The REN Clean Skincare and Surfrider Foundation collaboration is an important first step in REN’s multi-year commitment to become Zero Waste by 2021.