A rose unique among the thousands
Lancôme was one of the first Houses to design its own rose: the Lancôme Rose. The result of thousands of hybridisations, it was selected from among so many others for its beauty as well as its resilient nature. "This flower, transformed through biotechnological processes into an active ingredient exclusive to Lancôme, is revealed to have unique regenerative powers on the skin that can now be found in the heart of Absolue Soft Cream", company says. "In the heart of the new range and Absolue Soft Cream lies an exclusive complex of active ingredients derived from the Rose: Grand Rose Extracts. A trio of active ingredients that glorify the Rose The Grand Rose Extracts are made with a complex of Roses, which when combined offer amplified regenerating action".
The Lancôme Rose, present in the form of native cells, then Centifolia Rose and Rosa Damascena, transcribed into a Rose essential oil and Rose concentrate respectively within Absolue Soft Cream.