Sustainable philosophy

Sustainable philosophy

Loyal to its mission of taking care of hair and scalp with top-quality natural, safe and high performing products, Previa launches its SUN FIRST AID KIT for Summer 2019. Scents are delicate, in agreement with floral bouquets in Previa's products, and packaging is made from certified FSCpaper. "A specific daily treatment for hair exposed to sun, wind, chlorine and saltiness.
Products, in line with Previa's ethic and sustainable philosophy, boast a percentage of certified natural active ingredients which ranges from 82 to 99,2%, and do not contain silicon, parabens, slack wax, mineral oils, aggressive surfactants, colors or animal-derived ingredients", company says.
In Natural Summer Box 2019 there are Sun First aid shampoo 200ml and Bifasic lotion 200ml. "SUN FIRST AID AFTER-SUN SHAMPOO is a green product with 99,2% ingredients from vegetal origin. At the heart of the formula lie green caviar extract, moisturising and smoothing, and quinoa proteins rich in vitamin C and D for an natural antioxidant action. SUN FIRST AID BIPHASIC SUN PROTECTION is the ideal leave-in product to have with you at all times: protects from UV rays thanks to the presence of UVA and UVB filters and makes the hair softer, bouncier and naturally shinier".

13/05/2019