The accord’s focus is on the Ducati Scrambler, the brand created to interpret the values of the iconic 1970s motorcycle that was launched in the U.S.
The partnership, one in which Italia Independent and Ducati joined forces for the first time, unites the two brands as a single team bound by their creativity and original design, the true strengths behind Made in Italy.
"I’m thrilled with this accord that symbolizes outstanding work both in design and technology and is a true union of two companies that share many values, having a strong sense of tradition but always looking forward. Two worlds that are different but not so far apart as one might think, coming together to make products conceived in Italy but of worldwide scope," commented Lapo Elkann, Co-Founder and Chairman of Italia Independent.
The products developed through this partnership will be revealed in Miami in December at an event to be held during Art Basel. To seal the agreement and ensure that the products developed together are as distinctive as possible, a special logo has been created to show how the two different brands have come together in this project.