Paolo Mason Presidente Plissé
Sfizio enters the German market.
The brand Sfizio distributed by Plissé S.p.A. (located in Piombino Dese in the province of Padua and founded by Morena Bragagnolo and Paolo Mason in 1988) is strengthening its presence in Bavaria thanks to its partnership with Zwettler Modeagentur that began in the summer.
The Munich-based agency managed the presentation of the Sfizio Spring-Summer 2016 collection for the German market. Orders from 40 customers have already been concluded to date, totalling 1,700 garments sold. Sfizio is a young trendy label, with very cosmopolitan “Made in Italy” appeal.
Plissé has focused its strategy for the coming season on distributing in the Düsseldorf region and on expanding to northern Germany through new agency partnerships. Up to now, the results achieved provide a solid foundation for increasing sales and customers also in Bavaria and southern Germany. "Over the next 4 seasons, we aim to gradually reach a turnover of 1,000,000 euros per year", comments Mason, President of Plissé spa. The Italian maison is now present in many foreign markets including Russia, USA, China, Japan and Spain. The Plissé brands are distributed through a network of 1,300 retail outlets worldwide, including 800 in Italy.
In 2015, the company has developed a total turnover of about 17 million euros, +15% on the previous year. By the end of
2016, Plissé estimates growth with a total turnover of about 20 million euros, driven by an increase in orders, which, for spring/summer 2016, has amounted to +25% in Italy and +22% abroad.