In DCM 2018 Gucci joining Burberry in the digital leadership. Valentino, Louis Vuitton, Fendi and Cartier also standing out in the top 6. Burberry still leader on the Strategic Reach Axis, closely followed by Gucci and Dolce&Gabbana.
"Gucci and Louis Vuitton co-leaders on the Digital Customer Experience Axis, closely followed by Burberry and Cartier Prada finally catching up on digital: overall overcoming Hermès, Dior and Chanel and leading in Cross-Channel Services. Bulgari, Chanel and Dior with the most significant improvements on the Strategic Reach ranking. Bulgari, Prada, Valentino and Tod’s with the most significant improvements on the Digital Customer Experience ranking, Ralph Lauren and Hermès losing many positions", the company-report says. http://bit.ly/contactlab-membership-fashion