The new Add approach is driven by a functional, modern metropolitan male, with a sporty grip.
"The Add man has attitude, not age. He is up to date, he knows what being contemporary means. He loves the details that make him stand out, be it in finishings, be it in materials and techniques.
Add shapes to one man. Cosmopolitan shapes in motion, defined by contrasts where fashion meets technique, giving birth to the ADD technoture”, company says.
A streetstyled modern gentleman whose wardrobe has been designed by a rich craftsmanship know how. A wardrobe made up of functionality, avant gard and a twist taken from sport and travel worlds.
"Bold personality and a sophisticated attitude defines the shapes of an ever changing woman whose life flows into four different scenarios, all seen through a fresh mindset".