Linda Fornara Bertona
Colors, prints, fine fabrics and comfort are the focus of Verdissima's Spring-Summer 2019 collection (www.verdissima.it).
Italian brand Verdissima (Intima Moda Group) is leader in the underwear and beachwear segment. It has recently opened a pop store in Via Manzoni 19, in Milan. "This opening is part of a plan to expand the brand in Milan, important area for us", says Marco Zonchello, Intima Moda General Manager. "It is a test will give us the opportunity to understand the feedback of consumers and add Milan to the other four city Bologna, Florence, Cattolica, Montecatini where we have single-brand store".
The creations with Made in Italy design are the result of careful stylistic research. The trikini made in different variants with triangle or crossed. The frilled bands give the bikini a jaunty touch typical of a fun Summer. "Verdissima interprets the plain-colored beachwere in a more aggressive version, offering different variations: from the bikini to the trikini in the shades of coral, octane, white and black", company says.
Light cotton dresses, maxi T-shirts, trousers and long skirts that reflect the colors and patterns of the swimsuit complete the proposal to be glamour: on the beach as well in a sophisticated resort near the ocean.