Superheroes of the new millennium
The stylistic canons are the classic ones of the Maison Fragiacomo but translated into a new, definitely heroic representation of the woman. Fragiacomo was founded in 1956 based on the creativity and intuition of Dante Fragiacomo, who combined all of his expertise with Made in Italy quality to create a footwear, leather goods and luxury accessories brand. In 2010 the brand was bought by Federico Pozzi Chiesa and his brother Massimo. The goal was an international relaunch, supported by a targeted strategy and constant oversight of the products and style by Federico Pozzi Chiesa, president and CEO of the company, and Massimo Pozzi Chiesa, Member of the board.
The collection is in harmony with the traditional forms: pumps, sandals, sabots and ankle boots, but it is the attention to details that makes the difference. "Ironic or cheeky, but never predictable, it becomes the canvas on which to write a new style chapter. Obviously in the name of power, ideally represented by the touch of joyful irreverence of the iconic and ironic flash pattern, which rests on the cult forms of Fragiacomo footwear, enhancing its lines", company says. "Essential colours: black, gold and bronze proposed alone or in combination with each other become the perfect trump cards for the women that are able to bring out their super powers". www.fragiacomomilano.com