Luxury's storytelling

Luxury's storytelling

The new Virgo platform was presented during the Milan Fashion Global Summit. It will allow manufacturers to self-certify every single lot, using several best-in-class technologies, from RFID UHF and NFC to blockchain certification, the latest promising innovation in the luxury goods’ certification market.
"Temera, PwC, Luxochain and Var Group, four world-class leaders, have been contributed to create the first integrated, safe and transparent solution for value chain’s tracking, certifying the authenticity of luxury goods, from raw materials’ purchase to goods’ manufacturing and sale, up to the ownership transfer on the secondary market", company says. "Virgo is an open and modular solution, able to integrate multiple technologies, from IoT to Blockchain, maintaining an agnostic and integration-oriented philosophy. The platform allows brands and customers to track the whole life cycle of the product, which can be integrated with existing ERPs; it aims at reaching maximum flexibility and at being easy to use for every player involved, focusing on the user-experience for brands, suppliers and end-consumers".
Virgo reshapes luxury and fashion’s storytelling, also turning the supply chain operators into real protagonists, opening up new dialogue perspectives with consumers, allowing them to know the garments’ origin, as well as collecting information on the raw material used, the product’s ethical sustainability and its environmental and social impact.

30/10/2019