Luxury furniture and Haute Couture
Corporate Brand Maison S.A., the International Home and Design Private Equity Swiss Company, is proud to announce a long-term License Contract with ELIE SAAB Haute Couture House, establishing a partnership that will help them expand their business into the luxury furniture line for Home and Hospitality projects. "We are proud to announce that the first collection will be displayed during the Salone Del Mobile that will be hosted in Milan in 2020 and we are confident that the ELIE SAAB Furniture collection will perfectly blend the essence of the brand’s style with the design and technical savoir-faire of Italian furniture manufacturers", says Massimiliano Ferrari President of CB Maison S.A.
The first milestone of the partnership was the development of ELIE SAAB x Emaar Dubai Beach front tower interior design project. Mr. Carlo Colombo, architect of CB Maison S.A, translated Mr. Saab’s vision of furniture collection consisting of a total look that encompasses Living, Dining, Bedroom and Lighting pieces, all inspired from the haute couture house’s key stylistic codes, which include organic shapes in delicate creams, light peach, and warm light greys that feature in the Brand’s haute couture collections.