Deal between Collistar and Fiat
The first make-up collection deriving from a partnership between Collistar and a Fiat has been presented in Cannes at the TFWA World Exhibition. The star is the new 500, the latest version of the most iconic Fiat car in the world.
"For Fiat the challenge was ‘steering’ their little baby into the world of cosmetics, and for Collistar it was getting to grips with a make-up project that had to be shaped to keep it in line with a lifestyle and a car that people feel an emotional connection with", the company says.
The two brands have joined forces for TI AMO 500, the new limited-edition Spring-Summer 2016 make-up collection, the third leg in the TI AMO ITALIA project.