Doing e-commerce in Switzerland
Swiss e-shoppers are more than 5 million out of a population of 8 million inhabitants: in 2013 they bought goods and services online for over 10 billion euros (+12% compared to 2012).
This is the concept of the seminar organized by NetComm Suisse an association of Swiss e-commerce and digital communications operators. A new kind of meeting that is meant for companies and entrepreneurs who want more space both on local and international markets, but at the same time want to be able to operate as openly and serenely as possible, enjoying administrative benefits and trying to find venture capital and incubators willing to believe and invest in their projects.
“If we look at the reference scenario, the inhabitants of Switzerland are just under 8 million, but 6,3 million use internet and more than 5 million are e-shoppers", says Alessandro Marrarosa President of NetComm Suisse. "Online sales have grown (from year to year) by 15,5% in 2012 and by 12,1% in 2013: e-commerce revenues in 2013 amounted to 10,2 billion euros, of which approximately 40% is spread among products and 60% on services. The average expenditure for each e-shopper in 2012 amounted to 1,750 euros, while in 2010 the average value for each electronic receipt issued amounted to 109 francs, which became 124,5 in 2012”.
The data cited by Marrarosa are part of a study promoted by the Suisse NetComm Observatory and co-financed by PostFinance and Accenture.