Swiss fragrances target China
Gisada, the Zurich-based brand of luxury fragrances, exclusively produced and packaged in Switzerland, continues its expansion plan in Europe and by 2023 aims to establish itself at opposite poles of the world: the United States and China. “Gisada is one of the currently best-selling fragrances in Europe. In 2022 we managed to expand to more than 40 countries and cover almost all of Europe. This year we plan to launch in China with TMALL, a Chinese retail platform online B2C, where local and international companies can sell products to China. In the US market we are negotiating with retailers in order to reach the entire American territory", explains Klevis Kurtaj, Export Manager of Gisada. "The perfumes will also soon be available in many international airports and will be sold on board the aircraft. It will start on Swiss flights such as Edelweiss Air or SWISS and with international airports such as Munich airport or Tel-Aviv airport".
A peculiarity of Gisada products is the high percentage of perfume oil-essence within the fragrances. The Swiss fashion house has international distribution in almost all European countries in the Douglas and Marionnaud chains, the Balkan countries, the United Arab Emirates, Asia and Africa. In Italy it is distributed by Douglas.
The launch of the refined AMBASSADOR WOMEN perfume, the female version of the already well-known Ambassador Men, has recently been launched. Fruity, oriental and floral notes, which combine in an eau de parfum that captivates. The eau de parfum is embellished with a transparent bottle with refined golden details. Prices: 50 ml 85 euros - 100 ml 120 euros. www.gisada.com