In the sign of wellness and technology

In the sign of wellness and technology

The characteristic patented curved sole of MBT is thus combined with models with an essential but refined design, thought to cope with market feedback and the specificities of European markets, which combine quality requirements with great attention to stylistic details. 
In 1996 MBT (brand with Swiss engineering focused on a concept of healthy and active lifestyle) introduced, first on the market, a new type of footwear characterized by a unique patented technology: Masai Barefoot Technology MBT that allows you to move simulating a natural barefoot walk on soft ground. In the last 2O years the Brand has been able to evolve, reinterpret and innovate the iconic MBT shoes while remaining to the Swiss Made. "Life well lived" is the payoff that inspires Andy Chaw, the entrepreneur from Singapore who took over the brand in 2012 and who is guiding it along an ambitious recovery plan, also through a brand extension strategy supported by constant technical research and always innovative products. A relaunch path that has led MBT to oversee 45 countries with more than 100 single-brand stores, direct and franchised, and to be present in more than 1,000 stores worldwide.
"Among the top models of this SS 2020 for the women's line there is the Gadi Lace Up, included among the leisure proposals of the Active line, with a young and light design and available in two colors", company says. "The mesh upper is characterized by a perfect fitting enhanced by the lacing system that wraps the foot and makes the shoe attractive in shape and details. The Fast sole of the Gadi Lace up model facilitates walking and rolling, providing the body with all the advantages of MBT technology, accompanying the details designed to facilitate movement to structural details designed for total comfort, such as the absence of internal seams in the sensitive points of the foot, making it the ideal shoe to be worn in your free time or for long walks". Within men's collection, on the other hand, GTC 2000 emerges, a new model that completes the leisure offer of the Active line for a sporty man. The structured mesh upper and the perfect fitting make this model ideal for sunny days, with the reinforced tread that increases grip on any terrain, thanks also to the support surface and the facilitation of the rolling of the foot, made possible by the Performance conformation of the sole. About MBT® (www.mbt.com)

21/03/2020