Plants and Beauty
For Sérum Végétal everything stems from an incredible plant, the Ice Plant.
Originating in the South African desert, the Ice Plant is able to adapt to extreme conditions and stands up to anything. Hence its nickname, the Life Plant.
Throughout the centuries and thanks to its incredible capacity to adapt, it propagated as far as Australia, the coasts of the American continent and around the Mediterranean. This plant has been in France since the 18th century.
Since 2008, the Yves Rocher Ethnobotanists and Phytologists went looking for this Ice Plant and brought it back to their laboratories in La Gacilly and Paris to study the plant and work with it to achieve excellence.
"Our Botanical Beauty Experts have created 3 versions of Serum Vegetal. Each of them associates the Ice Plant with a complimentary active botanical ingredient to provide added benefits", the company says.
A new line of make up too. Flawless skin foundation 14 H, Flawless skin corrector enriched with Muscat Rose oil and Flawless skin powder enriched with bamboo powder’s mattifying properties. More informations www.yves-rocher.it. Available from end February 2015.