Photo by Gabriele Basilico - copyright
Esxence – The Scent of Excellence, the international appointment with Artistic Perfumery is now preparing its eleventh edition, due to take place again in Milan from 25 to 28 April 2019 in the location at The Mall Piazza Lina Bo Bardi Porta Nuova.
The excellence of Artistic Perfumery will be represented by the perfumery houses, both the well-established names and newcomers. The brands are selected by a Technical Committee made up of experts of international renown, who decide on the basis of the quality of the proposals they receive, of criteria of distribution and of the coherence of their concepts.
"The concept chosen for this edition is Inspiration Flow. It is the instant when thoughts are clear and flow smoothly in the right direction, it is the moment when we experience pleasure at what we do", company says. Esxence is the place for meeting together and exchanging ideas but it is the place of business too.
"At world level the share of the alcohol-based perfumery market enjoyed by Artistic Perfumery as a whole is approximately 10%. In Italy, the total turnover for artistic perfumery passed the threshold of €250 million in 2017, corresponding to 12% of the turnover in alcohol-based perfumery and 2.5% of the total Italian beauty business. As this sector has the potential reach 2% of the beauty business turnover in every country, it has a real chance to develop several billion euros of turnover and give a stimulus to brands that keep faith with their original mission and/or are extremely innovative and committed to research", Esxence says.