New manager in La Perla
Founded in 1954 by the talented corsetry maker Ada Masotti, La Perla is the leading Italian lingerie and beachwear maison. In the second half of 2013, the company was acquired by Pacific Global Management, owned by Silvio Scaglia’s family holding and already active in the fashion industry through the world largest model management network, operating under the brands Elite, www.laperla.com.
The designer Julia Haart takes over from Pedro Lourenço, who completed his contract in July 2016.
She will continue the brand evolution this season into women’s Ready-to-Wear.
Haart is a rare female Creative Director in the industry, and has a strong connection to La Perla’s brand heritage, born from the vision of female creator Ada Masotti. Haart, with the established design team’s support, will be Creative Director overseeing lingerie, sleepwear, beachwear, accessories and menswear lines.