New handbag from Ferragamo
Fiamma is named after Salvatore’s late daughter Fiamma Ferragamo, the house’s leather accessories and shoe designer for almost 40 years who founded the iconic shoe Vara. The semi-circular top handle, designed in a range of five variant sizes, incorporates a functional pocket fastened with a lock that recalls the Gancio, the eternal symbol of Ferragamo’s history
and dedication to modern design and luxurious craftsmanship.
Ferragamo also premieres a special collection of miniature styles, a range of limited edition variants that highlight precious mixed materials including: fringe embroidered nappa, two-tone fox fur hand stitched onto aged snakeskin, tweed with degrade Swarovski crystals and lizard skin handles, or calfskin with opulent stingray details.
The colour palette favours autumnal browns: Cocoa, Black, Moss and Rosewood.
At the FW 2014 Show in Milan, Fiamma’s first runway incarnation was unveiled, focusing on exclusive exotics–black crocodile, the combination of pony hair and calfskin, and the sensual softness of palmellato buffed calfskin, complimented by an indulgent silk lining resurrecting an archival foulard print from the 1970’s and polished gold hardware handles.
To celebrate the birth of Fiamma, a digital campaign will debut on ferragamo.com/Fiamma the day following the launch event in New York on May 6, with short films and interviews featuring a fascinating cast of international families and their female generations including Sydney and Anika Poitier of Los Angeles, Princess Theresa Patricia and Princess Mathilda Mélusine Ruspoli of Rome, Flora Zeta Cheong-Leen and Claudine Ying of Hong Kong, Hanayo and Tenko Nakajima of Tokyo, Helena Bordon, Luciana and Marcella Tranchesi of Sao Paulo, Stella Schnabel with Lola Montes Schnabel and Jacqueline Schnabel of New York and Mariel Hemingway and Langley Fox Hemingway of Los Angeles.