New proportions and cuts
Maurizio Mangano, affectionately nicknamed “Miri” was born as the last of seven children in a family of traders. He got used to sell since the age of 10 in his parents’ store developing a natural vision of the retail. Maurizio Mangano begins to develop his men’s proposal in 2009. Then he is coopted by Pitti Immagine Uomo international fair as a beginner in the emergent’s pavilion. He is invited at the White how fair in Milan as special guest. It is chosen by Loro Piana during Milano Unica to model with other 9 famous stylists.
"Maurizio Miri’s jacket doesn’t find any reply either in the mass distribution or in the atelier. Proportions and cuts are new. The leap of the style innovates the product. The fit responds to the wishes of the wide audience searching for a classic glamour and its own goal is reaching a wide and diversified target related to the age and silhouette", company says. It is vigilant on the final price but bets on the sartorial quality of the packaging and materials without discounts and shortcuts. Maurizio Miri could be defined with two substantives, which in menswear would be rarely on the same hand: Product and Style. The brand introduces a proposal of saleable product with a connotation of style.