Photo by Napapijiri - copyright
Inspiration from Finland’s landscapes
Napapijri means Arctic circle in Finnish. Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian entrepreneur gave outdoor apparel a new meaning by combining innovative materials and close attention to style. "The collection celebrates the nature, folklore and sustainable ethos of Finland, a country whose beauty stems from the interplay between land and water, sea and coast, men and nature. The collection expresses Napapijri’s commitment to design, sustainability and innovation by exploring recycled fabrics and sustainable messages across a varied range of styles united by the unique aesthetic inspiration from Finland’s breath-taking landscapes", company says.
The two key-collections, The Wonder and The Tribe, engage with the same concept and translate it in different ways. The Wonder: through the clean, sharp lines and premium materials. The Tribe: by playfully bringing its urban spirit back to nature. "The pinnacle of Napapijri’s innovation
for Fall-Winter 20, 20-22° Series takes its name from the average temperature at which the human
body is most comfortable. This range of beautifully designed winter jackets is defined by essential lines, detachable elements and an orange-profiled hood that subtly identifies them as part of the Series".