New eco-conscious products
JW Anderson introduces a new eco-conscious version of the brand’s signature Belt Tote. The bag, constructed of canvas made from recycled plastic bottles, is the first in a line of eco-conscious products from the London-based brand.
The latest version, Recycled Canvas, is made with a canvas material created using recycled polyethylene terephthalate (PET) plastic bottles. The material used to produce the tote is equal to approximately 9 half-liter plastic bottles and carries a Global Standard Recycled certification guaranteeing the recycled content of the product. “It was important to me that we start making more products that are environmentally-friendly and eco-conscious but that they also still feel like JW Anderson. We have to keep the quality and craft and with this material I think we maintained that quite well”, said Jonathan Anderson, Founder and Creative Director of JW Anderson.
The Recycled Canvas version is available four new colourways: Black/Green, Petrol/Yellow, Red/Blue, Pink/Blue and each is embroidered with a contrast 3D JW Anderson Anchor logo. The Belt Tote in Recycled Canvas is available now at JWAnderson.com and at the brand’s London Soho flagship location. Dimensions H: 52cm; W: 53cm; D:22cm Strap Drop: 22cm Pricing: £375/€450/$530 Made in Hungary.